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Guest Data: The World Comes to Dollywood

I am fortunate to live only about 45 minutes from Dollywood, making it relatively simple to hop over for the day or even for a couple of hours. But as I was walking through the parking lot a few weeks ago, I was amazed to see so many license plates from out of state! I quickly counted 10 unique states as I glanced around. It surprised me to discover that even during a pandemic – definitely NOT a normal year – people from all over were making their way to visit Dollywood. I think particularly now, in this stressful world we’re all living in, Dollywood provides a sweet escape and change of scenery that many of us need and long for!

So, I inquired about visitors and their geographic demographics. Here’s what I discovered:

🌎 Even in 2020, there have been visitors from all 50 of the states in the United States, Puerto Rico and the Virgin Islands! There were also a number of visitors from foreign countries.

🎟️ On average, Season Passholders visited Dollywood more than once this season. And, it wasn’t surprising to me that nearly half of all Passholders have a Tennessee address.

🇺🇸 Confirming that 2020 wasn’t an anomaly (for Dollywood guest visitation, anyway!), I saw that all 50 states were again represented on the guest rolls in 2019.

🍊 The state with the most visitors? Tennessee!

🦌 The state with the least? Montana.

👪 Season Passholders accounted for nearly half the attendance in 2019 between Dollywood and Dollywood’s Splash Country.

Here’s a map view of where guests hail from. You can see the southeast is very well represented.


The next time you visit the park, take note of the many varied states you see on the license plates as well as the locations you see on guests’ shirts. With Dolly Parton’s universal appeal continuing to rise, and with the world-class park she has helped create, you can be sure Dollywood will draw crowds from all over the world on a regular basis!

By | 2021-01-12T15:20:39+00:00 January 6th, 2021|Behind the Scenes|0 Comments

About the Author:

Kelly Harb (Dollywood Insider 2018-Now) has lived in Knoxville since 1986 – the year she married her beloved Richard and the year Dollywood became Dollywood! She and Richard also have an adult son and daughter, two in-law children (their favorites) and the great JOY of three grandchildren, ages 6, 4 and 1 years old– all of whom also are huge Dollywood fans! Kelly grew up in Tupelo, Mississippi. Her father was an NFL referee. As a parent, she spent thousands of hours in bleachers at sporting events watching her children - from 4-year-old soccer, to middle school volleyball to college football – more than 15 different sports in all. She traveled to every corner of the globe during her husband’s stint working for Bible Study Fellowship. Kelly’s favorite things to do include Bible study, girl time, reading, traveling, Broadway musicals, shopping, leading young married groups with her husband, and best of all, spending time with her family – preferably at a theme park!
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